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ADETEM
Revue française du marketing
Tous les mois, l'actualité du marketing
5 n° / year
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Review subscription : Revue française du marketing
The Review of the A.D.E.T.E.M. publishes original studies on scientific methods of solving marketing problems (surveys, markets studies, public opinion polls, marketing plans, company planning, projections, etc., and their practical applications (industry, consumer goods, services). Each issue has a section on research and experiments, and a bibliography.
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